Kellogg's

Kellogg's has promoted and supported swimming in the UK since 1996. We are currently in the
middle of a three year, £3m partnership with the asa to help
thousands of people get active by swimming as a regular part of their lives.

There are four elements to our swimming programme:

• The Kellogg’s / asa Awards scheme

  Since 1996 Kellogg’s has sponsored the most successful awards scheme in British sport.
  So far more than 11 million awards have been achieved by children and adults all over the UK.

• Kellogg's Swim Active

  Over three years Kellogg's Swim Active will enable more than 100,000 non-swimmers to get
  active in the pool by encouraging children and their families to swim regularly.

• World Swimming Championships 2008

  Kellogg's are proud to announce that they are an official supplier and legacy partner of the World
  Swimming Championships 2008 in Manchester. As part of our involvement, Kellogg's will also be
  helping 50 local people to become trained in swim coaching.

Kellogg's is sponsoring 10 young swimmers, collectively known as Team Kellogg's
to ensure that they have the best chance of succeeding on the world stage.

This elite young squad of British aquatic athletes will receive funding from Kellogg's to support
their training and ensure they have every opportunity to gain medal success in the pool.

TEAM KELLOGG'S NEWS: Athletes shine at the World Swimming Championships in Manchester! Find out more...

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