Start

Product overview

Start is a cereal for people on the move, people who know that a combination of diet and exercise is the key to keeping fit... inside and out.

The crisp, malty taste of wheat, corn and oats is a really enjoyable way to get the energy you need, and Start is also packed with vitamins and minerals which provide a third of your daily needs of vital nutrients in a single bowlful.

So begin every day with Kellogg's Start... and stay out in front.

Product details

Ingredients

Cereal Flours (Whole Wheat, Maize, Whole Oat), Glucose Syrup, Brown Sugar (Sugar, Molasses), Barley Malt, Salt, Honey, Maize Germ Oil, Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin D, Vitamin B12.

Nutrition information

Typical value per 100g

Energy
- kJ	1600
- kcal	378
Protein (g)	8
Carbohydrates (g)	79
- sugars (g)	26
- starch (g)	53
Fat (g)	3.5
- saturates (g)	2
Fibre (g)	5
Sodium (g)	0.4

Vitamins
Vitamin A (µg)	-
Vitamin D (µg)	3.2
Vitamin E (mg)	-
Vitamin C (mg)	-
Thiamin B1 (mg)	0.9
Riboflavin B2 (mg)	1
Niacin (mg)	11.3
Vitamin B6 (mg)	1.3
Folic Acid (µg)	250
Vitamin B12 (µg)	0.63

Minerals
Iron (mg)	8.8
Zinc (mg)	-
Calcium (mg)	-
Magnesium (mg)	-

Dietary information

Contains or may contain:

• Wheat ingredients
• Oat ingredients
• Barley ingredients

Suitable for:

• Vegetarian
• Kosher certified
• Halal certified

GDAs

Per Serving

of an adult's guideline daily amounts

Guideline Daily Amounts, or GDAs, provide an 'at a glance' guide to the percentage of calories, sugars, fat, saturates, and salt that are present in the food you buy and you can use them to make sure you're sticking as closely as possible to the amounts recommended by nutritionists and even to 'play off' one meal against another. Find out more about GDAs in our health section.

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