Product overview

Kellogg's Optivita is a cereal that offers a simple everyday way to enjoy an appetising breakfast and help you to manage your cholesterol at the same time.
Take your pick from Optivita’s crispy wholegrain flakes of oat, wheat and rice with either raisins or with freeze dried strawberries, blueberries fruits and sweetened blackcurrants. Both equally delicious. Both equally good for your heart.
Product details
Ingredients
Wholegrain Cereal (63%) (Whole Oat Flour, Brown Rice, Wholewheat), Oat Bran, Sugar, Sweetened Freeze Dried Fruits (5.5%) (Strawberry, Blackcurrant, Blueberry, Sugar, Flavouring), Barley Malt Extract, Honey, Potassium Chloride, Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin B12.
Nutrition information
Typical value per 100g
| Energy |
| - kJ |
1511 |
| - kcal |
357 |
| Protein (g) |
10 |
| Carbohydrates (g) |
68 |
| - sugars (g) |
20 |
| - starch (g) |
48 |
| Fat (g) |
5 |
| - saturates (g) |
0.9 |
| Fibre (g) |
9 |
| Sodium (g) |
0.01 |
| Vitamins |
| Vitamin A (µg) |
- |
| Vitamin D (µg) |
- |
| Vitamin E (mg) |
- |
| Vitamin C (mg) |
- |
| Thiamin B1 (mg) |
1.0 |
| Riboflavin B2 (mg) |
2.3 |
| Niacin (mg) |
13.1 |
| Vitamin B6 (mg) |
2.9 |
| Folic Acid (µg) |
290 |
| Vitamin B12 (µg) |
0.73 |
| Minerals |
| Iron (mg) |
10.2 |
| Zinc (mg) |
- |
| Calcium (mg) |
- |
| Magnesium (mg) |
- |
Dietary information
Contains or may contain:
- Wheat ingredients
- Oat ingredients
- Barley ingredients
Suitable for:
GDAs
Per Serving
- Calories
Value : 107
Percentage : 5%
- Sugar
Value : 6g
Percentage : 7%
- Fat
Value : 1.5g
Percentage : 2%
- Saturates
Value : 0.3g
Percentage : 1%
- Salt
Value : 0.01g
Percentage : <1%
of an adult's guideline daily amounts
Guideline Daily Amounts, or GDAs, provide an 'at a glance' guide to the percentage of calories, sugars, fat, saturates, and salt that are present in the food you buy and you can use them to make sure you're sticking as closely as possible to the amounts recommended by nutritionists and even to 'play off' one meal against another. Find out more about GDAs in our health section.
Current promotions
- Kellogg's Optivita
- With Optivita you can start to take control. That's because it contains oat bran that can actively beat cholesterol levels.