Crunchy Nut Scores In Most Watched Ad Stakes
Release date: 10/09/2008
The latest advertising campaign from Kellogg's Crunchy Nut has come top in a poll of the most watched TV adverts published today (10 September) by Marketing Magazine.
Crunchy Nut beat off 20 star brands like Danone Activia, Argos, Orange and Huggies to clinch the top spot, with 64 per cent of those surveyed ranking the Kellogg's brand ad the most memorable.
The new 30 second advert is currently being aired on all major terrestrial and satellite commercial TV stations.
Copy features a twist on the modern day hoodie and includes a woman eating a portion of Crunchy Nut with milk out of the hoodie of a teenager.
Backed by a £2million media spend, the latest TV activity is part of a tightening of the Crunchy Nut brand positioning to emphasise the irresistible tasty aspect of the food.
Kellogg's was the only company to score two spots in the advertising rankings from this influential marketing title.
Not only did it clinch top place with its Crunch Nut campaign but Kellogg's recent Wake Up to Breakfast TV advert, featuring Olympic champ Dame Kelly Holmes, scored fifth.
ENDS
Marketing Adwatch research was conducted from 28 August - 1 September 2008 by TNS as part of its twice-weekly OnLinkBus omnibus among 1000 adults 16-64.