Choose to beat cholesterol with Kellogg's Optivita

Specifically developed with the active part of oats to help lower cholesterol*

Find out the facts about cholesterol and heart health. Why it's important to keep your heart fit and healthy

New Kellogg’s Optivita is a cereal that offers a simple everyday way to enjoy an appetising breakfast and help you to manage your cholesterol at the same time.

Its secret? Along with no added salt, low in saturated fat and wholegrain, it contains oat bran, the naturally active part of oats that can actually help remove cholesterol from your body, soaking it up in your digestive system like a sponge.

See how Optivita helps remove your cholesterol >>

Along with a balanced diet and an active lifestyle, keeping an eye on our cholesterol level is important to our health and fitness. And, with up to one third of the daily intake of oat bran you need each day to make a difference to your cholesterol count, a single bowl of Optivita is a simple, tasty way to help you look after your heart.

Take your pick from Optivita’s crispy oat bran flakes with either raisins, or with freeze dried strawberries, blueberries and blackcurrants. Both equally delicious. Both equally good for your heart...

Optivita is also available as delicious raisin or berry oat bars to help you manage your cholesterol throughout the day.