A cereal specifically developed to help lower your cholesterol*

Specifically developed with the active part of oats to help lower cholesterol*

Find out the facts about cholesterol and heart health. Why it's important to keep your heart fit and healthy

For all the advice and opinion you hear about cholesterol and heart health, there's only one person who can actually do something about your cholesterol level. And that's you.

Optivita the delicious cereal and bar from Kellogg’s has been specifically developed to help lower your cholesterol , that’s because it contains an active cholesterol beating ingredient called Oat beta glucan. So with the help of Optivita you can start to take control.

You've already chosen to take a positive step by visiting our site. So discover more about how Optivita and a healthy diet and lifestyle can help you beat cholesterol and look after your heart.

* Oats as part of a balanced diet low in saturated fat and healthy active lifestyle can help reduce blood cholesterol. Optivita contains 0.8g of oat beta glucan per 30g serving.