Kellogg’s in the community

Many of Kellogg’s promotional activities are focused around physical activity and/or the importance of a balanced diet. For example over recent years the Special K brand has offered consumers pedometers, personal trainer watches and body fat analysers.

In addition to these brand-linked promotions, Kellogg’s enjoys a long and proud heritage of supporting community projects in the UK, with a strong theme of promoting healthy, active lifestyles. Below you will find examples of just some of the initiatives that complement this objective:

the asa sponsorship

Kellogg’s has sponsored the Kellogg’s asa awards scheme for over ten years. This is the most successful award scheme in British sport with more than 10 million awards having been achieved over the last ten years. Our sponsorship of the awards is now complemented by sponsorship of ten young British swimmers – Team Kellogg’s - in the run up to the Olympic Games in Beijing and London.

Find out more about Kellogg's and the asa

Active Living Fund

Kellogg’s has established the Active Living Fund to help community organisations run projects that get people active.

Apply for the Active Living Fund online

Breakfast clubs

Around one in six children do not eat breakfast in the morning and many children eat crisps or chocolate on the way to school. For this reason, Kellogg’s has been working with national learning charity ContinYou since 1998 to help finance and promote breakfast clubs.

Find out more about Kellogg's Breakfast Clubs

Employee match

Kellogg’s runs an employee match scheme for its employees – matching pound-for-pound money that they raise for good causes. In 2007 Kellogg’s donated £16,000 to 38 local charities through this scheme.

Find out more about Kellogg's employee match